Do Good Labs Promotions

Do Good Labs Promotions

The Project

Do Good Labs is an Australian company that aims to raise mental health awareness across a snacking platform with their range of granola bars and mixes. The designs required were to follow the branding to raise brand awareness and gain customers. Packaging designs for these products an be viewed here.

November Promotion

November highlighted the El Mexicana product and co-incided with Mo-vember week. The idea was to encourage people to check on their mates or even have a simple conversation. This is also predominantly aimed at men who especially have difficulties with sharing their feelings and emotions to the ones closest to them.

Fig Bar Promotion

The fig bar was chosen as the first promotion, The group decided to give a free brekky bar each time a large enough order is filled. The promotion was to reflect the breakfast setting as viewers can indulge in the brekky bar simply with a cup of coffee.

Other Promotions

The website required photographs of the products and the design went with a more playful style that is reflected in all materials.

Virgin Magazine Advertisement

The snacks were complementary during a domestic Virgin Australian flight. This meant that advertising in Virgin’s very own in-flight magazine was quite beneficial. The idea of the ad is to mimic the style of Instagram which is a very popular social media tool in Australia.

Valentines Post

*All images used for collating these works are for preview purposes only and are not necessarily the correct dimensions or resolution. Please do not repost or re-use any media without permission from the client and our studio. Reproduction of these images are subject to Copyright Laws.

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The Hand Over

Promotional designs are often fast-paced and may come in various formats depending on what the client requires. Digital formats may also require the 20% text rule if clients are boosting their material. For promotional materials, we may provide our clients with the following files:

  1. Flyers and Posters – Flyers and posters are printable materials and require different colour information and resolutions. Please let our team know what size you require and if your printer requires a “bleed”. 
  2. Square Post – The square post has the dimensions of 1080 x 1080 pixels and is provided in JPG. They are very useful for social media and may be animated or created as a still post.
  3. Story Post – Story posts are put up in social media and have a vertical HD dimension of 1080 x 1920 pixels and are provided in JPG. 
  4. Other Media – Some clients may request for a custom dimension or format. They will need to specify this when starting a project.