Lost & Found Music Festival
Lost & Found Music Festival was a local event in Townsville and involves a large group of musicians in the EDM and hip hop categories like: ChillinIt, Will Sparks, Youngn Lipz, Lisi, Havana Brown, Mashd N Kutcher, William Singe, Brooklyn, Tori Levett, and more. The event was held on March 19, 2022.
I was engaged by AMOA Capital Investments to assist with all promotional materials. We worked to create the logo design, promotional banners & posters, billboards, social media animations, and even YouTube advertisements. For this project, we worked with various teams in marketing and printing to achieve their end goal.
The logo of this festival itself was created and animated using the 3D software Blender. Promotional videos for social media were also produced in both post and story size for this campaign and some of the materials were cut from artist music videos.
Apart from this, I also handled working with the printers to design the large format banners and festival signage. Each printer is slightly different in their workflow so it is important to always ask for their technical requirements for the artwork. Some may involved a certain amount of “bleed” while others might ask for an exact size.
Always let your designer know about these technical specifications, or alternatively, you can get the designer to work with the printer directly just like we did for this project. If you’re looking for someone to help you with a project similar to this one, please feel free to send us an email.
*All images and videos used for collating these works are for preview purposes only and are not necessarily the correct dimensions or resolution. Please do not repost or re-use any media without permission from the client and our studio. Reproduction are subject to Copyright Laws. Please note that folio works are written shortly after completion of works and businesses may change or close down in future.
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The Hand Over
Promotional designs are often fast-paced and may come in various formats depending on what the client requires. Digital formats may also require the 20% text rule if clients are boosting their material. For promotional materials, clients may be provided with the following:
- Flyers and Posters – Flyers and posters are printable materials and require different colour information and resolutions. Please let our team know what size you require and if your printer requires a “bleed”.
- Square Post – The square post has the dimensions of 1080 x 1080 pixels and is provided in JPG. They are very useful for social media and may be animated or created as a still post.
- Story Post – Story posts are put up in social media and have a vertical HD dimension of 1080 x 1920 pixels and are provided in JPG.
- Other Media – Some clients may request for a custom dimension or format. They will need to specify this when starting a project.