Do Good Labs Promotions
Do Good Labs is an Australian company that aims to raise mental health awareness across a snacking platform with their range of granola bars and mixes. The designs required were to follow the branding to raise brand awareness and gain customers. Packaging designs for these products an be viewed here.
November highlighted the El Mexicana product and co-incided with Mo-vember week. The idea was to encourage people to check on their mates or even have a simple conversation. This is also predominantly aimed at men who especially have difficulties with sharing their feelings and emotions to the ones closest to them.
Fig Bar Promotion
The fig bar was chosen as the first promotion, The group decided to give a free brekky bar each time a large enough order is filled. The promotion was to reflect the breakfast setting as viewers can indulge in the brekky bar simply with a cup of coffee.
The website required photographs of the products and the design went with a more playful style that is reflected in all materials.
Virgin Magazine Advertisement
The snacks were complementary during a domestic Virgin Australian flight. This meant that advertising in Virgin’s very own in-flight magazine was quite beneficial. The idea of the ad is to mimic the style of Instagram which is a very popular social media tool in Australia.
*All images used for collating these works are for preview purposes only and are not necessarily the correct dimensions. Please do not re-post or re-use any media without permission from the client and our studio.
The Hand Over
Promotional designs are often fast-paced and may come in various formats depending on what the client requires. Digital formats may also require the 20% text rule if clients are boosting their material. For promotional materials, we may provide our clients with the following files:
- Flyers and Posters – Flyers and posters are printable materials and require different colour information and resolutions. Our team provides an A1 and an A6 printable PDF (with 3mm bleed) for our clients to use with their printers.
- Square Post – The square post has the dimensions of 1080 x 1080 pixels. They are very useful for social media and may be animated or created as a still post which will be provided in either an MP4 or JPEG format.
- Story Post – Story posts are put up in social media and has a vertical HD dimension of 1080 x 1920 pixels. Often clients will utilise the 15 seconds by making this post an animation which our team provides in MP4 format. If no animation is required, then the story post is provided in the same dimensions but in JPEG format.
- Other Digital Media – Some clients may request for a custom dimension or format. They will need to specify this when starting a project.