Isiah McKimmie is a renowned couples therapist; otherwise known as a sexologist. Her brand involves various promotional materials for her podcast. From cover arts and banners to animated podcast snippets, the following are a few examples of works created for her podcast.
3000 pixels x 3000 pixels
Cover art requirements are provided by the platform and this one needed to be 3000 x 3000 pixels. Isiah’s branding is already established with her fonts and colours and she handed these over for the design. Photographs were also provided for the design.
1080 pixels x 1080 pixels
Most podcast posts with Isiah is animated along with a snippet of her podcast but an occasional static post is also required like the one shown. All animations are created to fit instagram squares and are therefore done in a 1080 x 1080 pixel dimension.
Isiah’s website required site banners and post banners in a specific size. The website blog is a crucial part of her podcast and adding the visual designs helped show her audience who’s voice they are listening to during the podcast.
*All images used for collating these works are for preview purposes only and are not necessarily the correct dimensions. Please do not re-post or re-use any media without permission from the client and our studio.
The Hand Over
Promotional designs are often fast-paced and may come in various formats depending on what the client requires. Digital formats may also require the 20% text rule if clients are boosting their material. For promotional materials, we may provide our clients with the following files:
- Flyers and Posters – Flyers and posters are printable materials and require different colour information and resolutions. Our team provides an A1 and an A6 printable PDF (with 3mm bleed) for our clients to use with their printers.
- Square Post – The square post has the dimensions of 1080 x 1080 pixels. They are very useful for social media and may be animated or created as a still post which will be provided in either an MP4 or JPEG format.
- Story Post – Story posts are put up in social media and has a vertical HD dimension of 1080 x 1920 pixels. Often clients will utilise the 15 seconds by making this post an animation which our team provides in MP4 format. If no animation is required, then the story post is provided in the same dimensions but in JPEG format.
- Other Digital Media – Some clients may request for a custom dimension or format. They will need to specify this when starting a project.