The Project

Onefour is a rap group famously known for their Australian “drill rap” style. The project involved promoting the concert arranged for Brisbane as well as creating collateral materials that the team required such as lanyards and shirts.

Flyer and Poster

A1 and A6

The flyers and posters were kept simple. Onefour’s reputation with the younger generation was extremely high and very few imagery were required. The group has had several of their shows cancelled which meant their performance was already in demand and only required some hype. Flyers and posters in both A1 and A6 sizes were printed by the marketing team.

Story Post

1080 pixels x 1920 pixels

The posters are converted to fit into story sizes which are more narrow. Animated story posts were also created for this project to add impact; these can be viewed here.

Square Post

1080 pixels x 1080 pixels

Square posts of the flyers were also created and additional posts were designed in the same fashion to promote competitions and supporting acts. These did not require the 20% text rule as many of the group’s supporters are already well aware of their shows and movements.

Lanyards and Shirts

More staff were involved in the Onefour event and required more measures to distinguish staff from the public. This is also due to the aggressive nature of their events. Shirts and lanyards were designed to assist.

*All images used for collating these works are for preview purposes only and are not necessarily the correct dimensions. Please do not re-post or re-use any media without permission from the client and our studio.

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The Hand Over

Promotional designs are often fast-paced and may come in various formats depending on what the client requires. Digital formats may also require the 20% text rule if clients are boosting their material. For promotional materials, we may provide our clients with the following files:

  1. Flyers and Posters – Flyers and posters are printable materials and require different colour information and resolutions. Our team provides an A1 and an A6 printable PDF (with 3mm bleed) for our clients to use with their printers. 
  2. Square Post – The square post has the dimensions of 1080 x 1080 pixels. They are very useful for social media and may be animated or created as a still post which will be provided in either an MP4 or JPEG format.
  3. Story Post – Story posts are put up in social media and has a vertical HD dimension of 1080 x 1920 pixels. Often clients will utilise the 15 seconds by making this post an animation which our team provides in MP4 format. If no animation is required, then the story post is provided in the same dimensions but in JPEG format.
  4. Other Digital Media – Some clients may request for a custom dimension or format. They will need to specify this when starting a project.