Vedo is an up and coming RNB singer who was brought over for several performances around Australia. For promotional materials, the Studio was involved with creating posts to engage the younger generation who listen to this new musician.
Facebook 20% Rule
The competition involved for winning tickets to Vedo’s concert required the Facebook 20% rule since the marketing team for this campaign needed to boost this post. Even with the limit of this rule, the design of the flyer can still be balanced when positioned correctly.
1080 pixels x 1920 pixels
Story posts match the square design that is posted during the campaign. Apart from static posts, there were also a few animated flyers involved with this marketing strategy.
1080 pixels x 1080 pixels
Some of the posts involved just static posts to break up the animated flyers. Unlike the competition, these were not boosted posts and therefore allowed more usage of the design space,
*All images used for collating these works are for preview purposes only and are not necessarily the correct dimensions. Please do not re-post or re-use any media without permission from the client and our studio.
The Hand Over
Promotional designs are often fast-paced and may come in various formats depending on what the client requires. Digital formats may also require the 20% text rule if clients are boosting their material. For promotional materials, we may provide our clients with the following files:
- Flyers and Posters – Flyers and posters are printable materials and require different colour information and resolutions. Our team provides an A1 and an A6 printable PDF (with 3mm bleed) for our clients to use with their printers.
- Square Post – The square post has the dimensions of 1080 x 1080 pixels. They are very useful for social media and may be animated or created as a still post which will be provided in either an MP4 or JPEG format.
- Story Post – Story posts are put up in social media and has a vertical HD dimension of 1080 x 1920 pixels. Often clients will utilise the 15 seconds by making this post an animation which our team provides in MP4 format. If no animation is required, then the story post is provided in the same dimensions but in JPEG format.
- Other Digital Media – Some clients may request for a custom dimension or format. They will need to specify this when starting a project.