Image File Types
Aren’t all image files the same?

Image file types that your standard computer knows
How it helps you
Understanding that these are the worst of the image files mean that you need to check if your JPEGs are large enough in resolution for your designers/photo editors to make their changes. That means right-clicking and checking it’s properties to see that it is not a small pixel size (A standard HD is 1080×1920 pixels so anything smaller is not great).
How it helps you
GIFs give you a good option to have animation in your website. Just keep the GIF size small and the animation in a short 5 second loop so that it doesn’t make your site run slower.
How it helps you
GIFs give you a good option to have animation in your website. Just keep the GIF size small and the animation in a short 5 second loop so that it doesn’t make your site run slower.
How it helps you
More often than not, we get clients asking us: “Why can’t I see the white logo?”. This is because we provide a PNG file where there is no colour information around the white logo. A computer thumbnail usually treats this area without colour as “white” or “black”; it’s the luck of the draw. However, when your designer drops the image into a design software, this helps them place interesting backgrounds behind it.
The ones that you'll need special software for
How it helps you
Believe it or not, this can let you know if you are dealing with an amateur or professional photographer. If your photographer is shooting in RAW files then they are able to edit your photos on another level from an amateur who shoots in JPEG files.
RAW are unprocessed images created by a camera or scanner. Many DSLR cameras can shoot in RAW but the file extension may vary. These RAW images are the digital equivalent of a negative and still need to be processed in an editor like Adobe Photoshop or Lightroom.
RAW are unprocessed images created by a camera or scanner. Many DSLR cameras can shoot in RAW but the file extension may vary. These RAW images are the digital equivalent of a negative and still need to be processed in an editor like Adobe Photoshop or Lightroom.
How it helps you
Believe it or not, this can let you know if you are dealing with an amateur or professional photographer. If your photographer is shooting in RAW files then they are able to edit your photos on another level from an amateur who shoots in JPEG files.
These are Photoshop files that store a lot of information, including your editing data. The main difference is that .PSB files are relatively new compared to the .PSD files and are significantly larger. Photoshop files largely belong to designers and are what we refer to as “Working Files” or “Editable Files”. This is because we can return to these files and re-design the whole image. Some clients will ask for this file and our agency can provide this at a fee.
How it helps you
EPS and Photoshop files cannot be previewed or opened by regular computers. This means you need to pay for your own software to edit/view this file or simply leave it to the experts.