Logo Design and Branding

Create a unified brand.

How we work with clients

We structure our process so you always know where the design is at, and to make it easier for you to make key decisions as things progress. The process is a guide and will depend on what the client actually needs. Please contact our team to let us know of your project.


We take time to chat with you and jot down the vision that’s on your mind. We’ll work out any requirements such as shape, font and colour scheme, and work out where to fill creative gaps. Be prepared for our questions as we will ask quite a few. Some of them, you might need to think about for a week or two before providing an answer.


Based on our consultation, we’ll send three drafted concepts in black and white. The fun part is for you to look at them and see what shapes and font contours you like (colour comes later). You don’t need to choose a winner here. You have room for three revisions before we need to proceed to the next stage so please take your time to review the concepts carefully.


Now that we’re closer to the silhouette you’re after, we redraft and send another set of variations in different colours. You’ll be able to see how colours look on the silhouettes, and can tell us again what does and doesn’t work for you. Again you will have three more revisions before we need to proceed to the next stage so please take your time to review the concepts carefully.


We make final adjustments based on all your feedback, and send refined variations for you to pick a winning logo. Once you’ve chosen, we send everything in “What You Will Receive” so you can start showing off your brand new, professionally-designed logo.


Read our most common questions from customers

Here are some common questions we receive after our service.

We often get asked what a Logo Guide is for. It’s useful for technical reasons, especially for Graphic Designers.

  • Maybe you want text on your website to be the same font as your logo.
  • Maybe you want to keep colours consistent and need to know the exact hue of navy blue or soft pink used on your logo.
  • Maybe you’ve asked a graphic designer to edit your logo, or adapt it for a special Halloween event you’re promoting.

The Logo Guide will have all this information. 

The logo guide is NOT a brand guide as a brand guide involves a little bit of marketing. We can assist with a brand guide, but you may need to book a marketing session with us as this is not free. Here’s a look at a logo guide and a brand guide.

If you asked just for a logo design then we provide large-format sizes of your logo and you will need to resize them to smaller social media sizes. This is because it is better to size down an image, than scale it up. You would have been provided a vector format of your logo which you can rescale to whatever size you require. If you need assistance with social media, we recommend resizing using Canva or perhaps hiring our team on an ongoing basis for your design works. You can also request this at the beginning and it will be included in the quote.

We provide you with a simple icon along with a horizontal version that has your brand name and a stacked version which might fit nicely on a square or a circle. This ensures you have the flexibility to use your brand for multiple platforms. We even include a black and white alternative.

SVG files are vector format files which a lot of printers might prefer over an image format file like PNG or JPG. You won’t be able to open this one with a regular phone or computer viewer. You will need some sort of design software or it might also open from an internet browser.

PNG images have a transparency which means you can add different backgrounds into your image. They also only hold RGB information so they are best use for digital assets only, unless you have a printer who specifically prints in RGB.

JPG files on the other hand, are compressed and always have a background so you’ll end up with a white colour in parts of the image that seem blank. They retain either RGB or CMYK information so these can be used in both digital or print.

Simple answer is yes. However, we do not recommend email signatures that are just images. Always have a text signature as email providers often block images for the safety of the user. This means if your email signature is just an image, then they won’t even see it! Read more about it here.


What You Will Receive

High resolution images of your completed logo design

You will receive the icon, a stacked version, and a horizontal version of the designs in high resolution and in the coloured, black, and white versions of each one. This means there should be at least nine of each file types: PNG, JPG, SVG.

The logo guide or brand guide

Depending on if you opted to create a logo or a branding, we will provide either a logo guide or a brand guide in PDF.

Social media sizes

This part is optional so please let our team know which platforms you require image sizes for your logo as an avatar OR as a banner.


Our team has worked with many brands across Australia

Talk to our team about how we can help you. Here’s two of our most recent logo design and redesign works:

Vapelabs Logo Design

vapelabs horizontal logo design

This is a logo design for a pharmaceutical company who promotes health use of vaping via prescription. This logo concept that the client chose is a subtle reference to the nicotine element as legal requirements do not allow any form of vape imagery into their logo.

Erinnah Logo Redesign

erinnah horizontal logo design

This brand had a previous logo and needed a redesign that included a more modern and distinguished design. The branding is of a counselling service which focuses on kids therapy. Our team redesigned the same concepts from the original logo where it depicts an adult hand helping a child inside a “zen” symbol.

Previous Logo
Erinnah old logo design
Redesigned Logo

Read from our articles

Our team takes the time to write some content in graphic design and animation to hopefully help our customers understand the creative process better. We publish these articles to provide free information that can help support businesses all across Australia. Please feel free to let us know if this has helped you in any way, as our team always welcomes feedback.