LOGO DESIGN: Capital M Entertainment
by Jozzelle De Jesus
The Final Logo
Capital M Entertainment is a brand that promotes hip hop artists. The brand arranges events and concerts for the public to attend. The logo represents the bold nature of the brand with the fist figure. The client couldn’t decide in the end which one to choose so we provided them with both logo designs.
*All images used for collating these works are for preview purposes only and are not necessarily the correct dimensions or resolution. Please do not repost or re-use any media without permission from the client and our studio. Reproduction of these images are subject to Copyright Laws. Please note that folio works are written shortly after completion of works and businesses may change or close down in future.
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The Hand Over
At the end of a logo design, clients receive their logo as a horizontal, stacked, and icon version with both colour, black and white options. These are exported in high resolution which will be easier to resize down if the client needs to create them for other platforms. The file types that are given are:
- SVG Files – This is a vector file and is the most crucial file for a client to keep. This can be opened with a design software and possibly on the web browser too.
- PNG Files – The PNG is a transparent format and is useful for layered designs.
- JPEG Files – The JPEG file is a compressed file which is the smallest size you can have of your logo. This format does not come transparent.
- Email Signature Size – As an added bonus, we export a version of your logo that you can place into your emails. Make sure to use this version or your signature will be far too large for your email server if you use any of the other files! To read more about why we do this, click here.
- Logo Guide – We also provide our clients with a logo guide in a PDF format. The guide allows them to understand what fonts and colours were used to create the design. This extra PDF helps keep the brand consistent should the client ever need to make more designs with another artists.